Thursday, January 23, 2020

Effective Use of Conflict in Shakespeares As You Like It Essay

As You Like It: Effective Use of Conflict It is easy enough to discount the presence of conflict within As You Like It, swept away as we are by the sparkling wit of the play, its numerous songs, and the use of stage spectacle (such as the masque of Hymen). But precisely what enables Arden to have such a profound effect on the visitors (Rosalind, Orlando, Duke Senior et al.) is the fact that it is a retreat from the "painted pomp" of the "envious court". The twisted morality of the court, where Duke Frederick hates Rosalind for her virtue, is very much necessary for the purpose of the drama of the play; it is only through the disparity between the court and the Forest of Arden that there is dramatic significance in the movement to Arden and the play of Arden. So while the world of As You Like It is one of reduced intensity (even while the cynic Jacques is loved by the Duke Senior, who loves to "cope him in his sullen fits"), it would be too glib to dismiss conflict from the play. Admittedly, much of the charm of the play lies not in the perfunctory plot: the news told by Charles, about Duke Senior's banishment to a place where he and his followers "fleet the time carelessly" like Robin Hood and his merry men, is so old that its only purpose seems to be to speed up the exposition. As You Like It entices us because it is willing to sacrifice plot considerations and credibility -- for instance, in the sudden transformations of Oliver and Duke Frederick -- to pursue seemingly pointless moments such as the songs. The sheer number of musical interludes, from "Blow, blow, thou winter wind" to "What shall we ... ...ibutes to the play's charms as William is summarily dismissed by Touchstone (using his wit as usual); this satire of the pastoral convention of overcoming obstacles to love is humorous. Likewise, Phebe's insults of Silvius and Ganymede's chiding of Phebe draws laughter from the audience. To conclude, therefore, conflict is not absent from the play totally. It is As You Like It's knowledge and recognition of the dangers of love "Men have died from time to time, and worms have eaten them, but not for love" and is still capable of being love struck: the affection being like "Bay of Portugal", and how it plays off that against the comedic exuberance of its interludes, verbal sparring and digressionary expositions, that provides the drama of the play. "Sweet", indeed, "are the uses of adversity".

Wednesday, January 15, 2020

Mattel’s China Experience

In 1945, the Mattel brand was born. Ruth and Elliot Handler and Harold â€Å"Matt† Matson launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames, but Elliot soon started using those picture frames to create dollhouse furniture. Harold Matson eventually sold out to his partner, Ruth and Elliot Handler. The Handler’s, encouraged by the success of the doll furniture and turned the emphasis of the company to toys. By 1955 Mattel was advertising toys through the popular show â€Å"Mickey Mouse Club†; this revolutionized the way toys were marketed. By 1959 Mattel had introduced Barbie, named after their daughter Barbara’s nickname. Barbie would soon lead Mattel to the forefront of the toy industry and fascinate girls all over the world for decades. In 1960, Mattel became a publicly owned company, stock was listed was listed on the New York and Pacific Coast Stock Exchanges in 1963. By 1965, sales topped $100 million and the company joined the Fortune 500. In the years to come Mattel would enter the ever growing electronics industry, they would also enter several joint ventures and licensing agreements that would earn them more profit (Mattel History, www. Mattel. com). In 2010, Mattel posted profit of $24. 8 million, or 7 cents a share, compared with a loss of $51 million, or 14 cents a share in the previous period. Sales totaled $880. 1 million, an increase of 12% compared with $785. 6 million a year earlier (Chang, 2010). A host of external factors can influence a firm’s decision of direction and action. Influencing Mattel’s decisions are economic factors, social factors, political factors, technological factors and ecological factors. Mattel must lso understand the globalization strategy as it will allow them to pursue opportunities anywhere in the world and enable them to optimize business functions in the countries in which it operates (Pearce & Robinson, 2011). Companies such as Mattel, seeking lower prices have benefited from the â€Å"China price† which was 30 to 50 percent cheaper than the cost to make the equivalent product in the U. S. Companies choose China for a variety of reasons including lower business costs, cheaper labor, facilities, plant and equipment and raw materials. There were also differences in regulatory oversight between China and many other countries, including the U. S. The U. S. banned lead toys in 1978; China only signed an agreement to do so in September of 2007 (Pearce & Robinson, 2011). Being a global company, Mattel faces multiple political, economic, legal, social and cultural environments as well as various changes within each of them. Other issues arise in geographic separation, cultural and national differences and variations of business practices which all tend to make control and communication efforts between headquarters and the overseas affiliates difficult. Global companies like Mattel also face intense competition due to the differences in industry structures within countries. External factors such as technological change force Mattel to promote innovation to remain competitive. Mattel must be aware of technological changes that might influence its industry. Political factors are also considered external and are designed to benefit and protect firms like Mattel. Political constraints are placed on firms through actions like fair trade decisions, antitrust laws, tax programs, minimum wage legislation, pricing and polluting, many of these aimed at protecting employee’s (Pearce & Robinson, 2011). Outsourcing to China also creates concerns in quality control as in the case of the 2007 recall for Mattel. In July of 2007, Mattel announced it would be voluntarily recalling some of its products from a contract manufacturer in China that was utilizing non-approved paint containing lead. Mattel requires that their manufacturing partners use paint from approved and certified suppliers and have procedures in place that test and verify but in this particular instance, procedures were not followed. Of the 19 million plus Mattel toys recalled, 2. 2 million were because of lead paint. Toys were pulled from the shelves of retailers, media frenzy ensued and public pressure was mounting. By the time the dust had settled from the recall, Mattel had recalled over 19 million toys that were produced in China. Their stock price had declined as they took a $40 million charge for the recalls and their cost increased. Customers were threatening to boycott Mattel and all toys that were made in China. When it appeared nothing could get worse for Mattel, congress sent a letter in 2008 charging that Robert was not honoring the commitment he made to the public during the initial recall incident (Pearce & Robinson, 2011). Mattel had to determine what next steps they would take to recover from such a crisis and move quickly in order to protect their brand. Mattel had to identify an approach to the recalls that would enable them to protect the Mattel brand and their reputation while not undermining their intent to be the â€Å"World’s Premiere Toy Brand – Today and Tomorrow† (Pearce & Robinson, 2011). Moving forward a solution this type of dilemma should include increased quality control efforts in all areas, increased audits and inspections to retain compliance with industry standards. Chinese policy makers would also need to review their policies and change the countries practices to reduce such problems. In the months after the recall China announced high profile inspections and clampdowns on quality. Another solution would be for producers could subject individual shipments of toys to the same box-by-box inspection that is now applied to pet food additives. China could also force exporters to conform to foreign food and product safety standards, even if they exceed China’s own laws (Oneal, Callahan, & Osnos, N. D. ). Current safety checks in place, including independent audits would need to be reviewed as they did not prevent the chain of events leading to the recall (Story, 2007). There are many different solutions mentioned above that could work together to minimize the likelihood of such massive recalls in the future. Mattel should increase its quality controls for the toy industry, especially for product produced in China. The company and its subsidiaries should comply with the suggested standards of the CPSC Toy Safety Standards which can inspect, monitor, prosecute and even fine for defects. Mattel should report a defect or recall within 24 hours of discovery which did not happen in this case and lead to many distraught consumers that had lost faith in the Mattel brand. Instead of shifting blame to producers in China, Mattel needs to realize that it was their choice to produce in China and therefore the producers are not completely at fault. Mattel also needs to determine the root cause of the problem in order to perform corrective action and prevent it from happening again. Increased quality control and testing should be implemented immediately after a recall of this magnitude. Investigations should take place immediately and continue ongoing until it is deemed that all quality control issues have been addressed. Mattel should take appropriate actions with its producers if it finds that their safety procedures were knowingly ignored. In this case Mattel worked to intercept incoming shipments to keep potentially hazardous problems from being placed on store shelves. Mattel should continue to focus on protecting children from lead-tainted imports (Pearce & Robinson, 2011). In conclusion, in preparation for another scenario similar to the toy recall, Mattel could incorporate the following objectives into their action plan. Objective 1: Get all pertinent information about the recall to the public accurately, efficiently and quickly. Objective 2: Reassure consumers, parents especially, that Mattel is committed to making the safest toys, fixing the problem and being honest and open. Objective 3: Take responsibility for the recall, Mattel should solve the problem while maintaining a stable relationship with producers in China (Mattel Toy Recall, 2007).

Tuesday, January 7, 2020

Learn About the 3 Main Stages of Cellular Respiration

We all need energy to function, and we get that energy from the foods we eat. Extracting those nutrients necessary to keep us going and then converting them into useable energy is the job of our cells. This complex yet efficient metabolic process, called cellular respiration, converts the energy derived from sugars, carbohydrates, fats, and proteins into adenosine triphosphate, or ATP, a high-energy molecule that drives processes like muscle contraction and nerve impulses. Cellular respiration occurs in both eukaryotic and prokaryotic cells,  with most reactions taking place in the cytoplasm of prokaryotes and in the mitochondria of eukaryotes.   There are three main stages of cellular respiration: glycolysis, the citric acid cycle, and electron transport/oxidative phosphorylation. Sugar Rush Glycolysis literally means splitting sugars, and it is the 10-step process by which sugars are released for energy. Glycolysis  occurs when glucose and oxygen are supplied to the cells by the bloodstream, and it takes place in the cells cytoplasm. Glycolysis can also occur without oxygen, a process called anaerobic respiration, or fermentation. When glycolysis occurs without oxygen, cells make small amounts of ATP. Fermentation also produces lactic acid, which can build up in muscle tissue, causing soreness and a burning sensation. Carbs, Proteins, and Fats The Citric Acid Cycle,  also known as the tricarboxylic acid cycle or the  Krebs Cycle,  begins after the two molecules of the three carbon sugar produced in glycolysis are converted to a slightly different compound (acetyl CoA). It is the process that allows us to use the energy found in carbohydrates,  proteins, and  fats. Although the citric acid cycle does not use oxygen directly, it works only when oxygen is present. This cycle takes place in the matrix of cell  mitochondria. Through a series of intermediate steps, several compounds capable of storing high energy electrons are produced along with two ATP molecules. These compounds, known as nicotinamide adenine dinucleotide (NAD) and flavin adenine dinucleotide (FAD), are reduced in the process. The reduced forms (NADH and FADH2) carry the high energy electrons to the next stage. Aboard the Electron Transport Train Electron transport and oxidative phosphorylation is the third and final step in aerobic cellular respiration. The electron transport chain is a series of protein complexes and electron carrier molecules found within the mitochondrial membrane in eukaryotic cells. Through a series of reactions, the high energy electrons generated in the citric acid cycle are passed to oxygen. In the process, a chemical and electrical gradient is formed across the inner mitochondrial membrane as hydrogen ions are pumped out of the mitochondrial matrix and into the inner membrane space. ATP is ultimately produced by oxidative phosphorylation—the process by which enzymes in the cell oxidize nutrients. The protein  ATP synthase uses the energy produced by the electron transport chain for  the phosphorylation (adding a phosphate group to a molecule) of ADP to ATP. Most ATP generation occurs during the electron transport chain and oxidative phosphorylation stage of cellular respiration.